Evidence
The method, published in full.
You can run most of this yourself. That is deliberate. A firm that will not show its method before being paid is asking you to buy on faith, and this is not a market where faith is a reasonable ask.
The receptivity gate
Five questions. Answer them honestly about your own programme before you commission anything from anybody.
- Is there one named executive who owns this outcome and can decide without assembling a committee?
- Does the team have real capacity to absorb a change in the next two quarters?
- When a comparable change was attempted here before, did it survive past the first year?
- Could you measure whether it worked, using data you already collect?
- Will the person sponsoring this change still be sponsoring it in twelve months?
Two or more clear negatives and the constraint is receptivity itself. Commissioning strategy, technology or agency work before addressing that produces a precise, evidenced, unusable answer, which is the single most common way budget is wasted on this kind of programme.
The constraint map
Six dimensions. The lowest is where the argument should start.
Market
Is there demonstrable demand you are failing to capture, rather than a shrinking pool you are fighting over? Do you know why the buyers who did not buy, did not?
Offer
Can a customer explain what you sell in their own words? Do you win on something other than price or an existing relationship?
Brand
When a qualified buyer hears your name, do they know what you do? Does your reputation match what you are selling now?
Experience
Can a motivated customer complete the action without help? Do you know precisely where they stop?
System
Can you deliver without heroics from specific people? Does information move between tools without re-typing?
Growth
When something works, can you repeat it deliberately? Do you know which activities produced last quarter’s revenue?
Score candidates on impact × confidence ÷ effort, then write one sentence: our performance is limited by ___, and the evidence is ___. If the second half will not complete, you have a hypothesis rather than a constraint, and the next step is evidence rather than action.
What we can and cannot evidence
INOKULUM is new as a firm. The delivery record behind it is not, and we describe that record accurately rather than conveniently.
| Available now | Not available, and why |
|---|---|
| The method, in full, on this page and in Method. | Client names. Work delivered inside an employer belongs to that employer, and naming its clients would require permissions we have not been given. |
| The track record by organisation type and programme kind, with specifics available in conversation under NDA. | Outcome statistics. Where results were not formally measured at the time, we will not reconstruct them afterwards. |
| Written analysis of how programmes fail, which you can judge on its own merits. | INOKULUM-branded case studies. The firm has not yet completed an engagement under its own name. When it has, and when the client permits it, they will appear here. |
No client logo, outcome figure or testimonial will appear on this site without written permission from the organisation it concerns. A firm whose product is an honest reading of what is actually happening cannot begin by overstating its own record.
If the method is useful, use it
If it surfaces something you would rather have examined properly, that is what the Assessment is for.